Bringing on two new team members over the past couple weeks reminded me of Greatist‘s core values, which we recently updated core values. Pretty proud of them, for both the culture that bore them and the culture that we’re building in the future:

THE GREATIST TEAM’S CORE VALUES

Obsess over quality. Greatist is different: We believe people deserve a brand and a business that’s truly on their side. And we know the only way to achieve this is by never compromising the quality of our content, products, message, and anything we put our name on. We don’t compromise those standards — the world deserves better.

Expect greatness. At Greatist, we expect greatness from each other. We recognize the only way an organization can grow and improve is through creativity, dedication, innovation, and hard work. Our motto: Just F***ing Do It. We push ourselves to be the best and we motivate others to do the same.

Trust each other. At Greatist, we’re all on the same team. That’s why we’re transparent, open, and honest about everything we do. We over-communicate and always give each other the benefit of the doubt. We’re all learning, and we’re all pushing toward the same ultimate goal: making better choices easier for everyone.

Laugh a lot. Greatist is fun. We value being goofy, spontaneous, and silly. Sometimes we sing aloud. Sometimes in foreign accents. If you’re here, you’re still a kid at heart and believe nothing is crazy: If we want to make an impact on the world, we can.

Be a greatist.We live the life we champion, because Greatist isn’t just a job — it’s a lifestyle. We work to become more fit, healthy, and happy in a relatable and fun way. And, just like our readers, we struggle with challenges along the way. It isn’t easy for us either, but we try our best to make one better choice at a time.